Digital printing vs gravure printing on kraft paper packaging

Digital printing and gravure printing are two common printing techniques used in the packaging industry. When it comes to printing on kraft paper packaging, there are some differences between the two techniques that are worth considering.
Digital printing is a relatively new printing technique that involves using digital files to print directly onto the packaging material. It offers the advantage of being highly flexible and can be used for short print runs with high customization options. It is also a more cost-effective solution for small print runs, as there are no set-up costs involved. However, digital printing is not always suitable for printing on uneven surfaces like kraft paper, and the colors may not be as vibrant or long-lasting as with other printing techniques.
On the other hand, gravure printing is a traditional printing technique that has been used for decades in the packaging industry. It involves engraving the desired image onto a cylinder, which is then used to transfer the ink onto the packaging material. Gravure printing offers superior print quality, with precise registration and sharp, vibrant colors. It is also well-suited to printing on uneven surfaces like kraft paper, making it a popular choice for many packaging applications. However, gravure printing can be expensive, especially for short print runs, and it requires a significant amount of set-up time and costs.