Kexin talks about three design problems of plastic packaging bags

2024-07-18

Plastic packaging occupies an important position in modern society and plays a great role in people's lives, so how should plastic packaging factories design these packaging? The following plastic packaging factory tells you that you need to pay attention to the following three problems:
    1, personalized packaging design should first emphasize market research. In order to do a good job of individuation of packaging design, we must first grasp the psychology of consumers, strive to match the personality psychology of consumers, and obtain the coordination of packaging and goods in the mood, so that consumers can understand the characteristics of goods in a certain image. Every detail should be carefully considered, reflecting a brand personality, an attitude and even a belief.
    2, personalized packaging design must strengthen the visual impact of individuation. Personalized packaging design to skillfully use color to create visual impact. According to a survey conducted by psychologists, 83% of people's memories of brands are based on vision, 1% on hearing, and 3% on touch. Color plays a particularly important role in packaging design. Because different colors can cause people to have different visual reactions, thus causing different psychological activities.
    3, personalized packaging design should also have environmental awareness. The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. Creating packaging design that is conducive to environmental protection and human health is the common goal pursued by consumers and designers today. Therefore, packaging designers in the pursuit of design concepts and marketing interests at the same time should be guided by the interests of social groups, fully consider the social cost and social responsibility, but also take into account the advantages and disadvantages of environmental protection, especially worth reflecting on is that many goods have excessive packaging momentum.

Hunan Kexin Packaging Co., Ltd.
sale@kxpackage.com
86-19174886769
RM1124,Bld 1, Jinqiao International Weilai Town, Changsha, China
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