Ten billion pet food packaging market: 75% consumers are willing to pay for sustainability?

Question: Ten billion pet food packaging market: 75% consumers are willing to pay for sustainability?

With the change of people's consumption concept, the domestic pet market continues to expand. Recently, market research institute ReportLinker released a report "Pet food packaging market: Growth, Trends, COVID-19 Impact, Forecast (2022-2027)", predicting that the global pet food packaging market will reach 15.6 billion US dollars in 2027, with a compound annual growth rate of 6.79%. More and more pet owners treat their pets as family members and pay more attention to pet health. In order to ensure the quality and safety of pet food, food packaging is also constantly upgraded.

Sustainable packaging

Sustainability remains a priority. For pet food bags, many companies are starting to consider resin that consumers use after purchase or 100% recyclable products shipped through stores. As consumers become more educated, they are not only interested in what is good for their pets, but what is also good for the environment. According to a survey conducted by Mondi, 75% of pet owners are willing to pay more for environmentally friendly (sustainable) packaging. In addition, pet food brands often put sustainability at the top of their list when looking for solutions that enhance business value.

Some companies are already exploring. NestlePurina, for example, is experimenting with reusable paper packaging that allows customers to buy dry food with used packaging.

The packaging of dry food often has a multi-layer structure, the inner layer to avoid oil penetration, and the outer layer to keep beautiful. Taking sustainability into account without affecting function is a hot topic for many companies. For example, Mondi has developed BarrierPack, a recyclable all-polyethylene film, and BASF America uses a water-based emulsion called JONCRYL HPB 1702 to create sustainable packaging. JONCRLY HPB 1702 maintains excellent oil resistance at room temperature and temperatures up to 60°C, even when crumpled after folding.

Melissa Bauer, director of strategic initiatives and sustainability programs at the Pet Sustainability Coalition (PSC) in Boulder, Colorado, said she believes one of the biggest ways companies demonstrate their commitment to sustainability is by signing up to commitments such as the New Plastics Economy Global Pledge and the US Plastics Convention. These agreements are led by the Ellen MacArthur Foundation, in partnership with the United Nations Environment Program, and encourage the move toward 100% recyclable, refillable or compostable plastic packaging by 2025. Our goal is to see 50% of plastic packaging recycled or composted by 2025. It also encourages the elimination of unnecessary plastic packaging through redesign, innovation or new delivery models.

High quality pet food

According to the pet market analysis data issued by the China Report Hall, the "post-90s" have become the main force of pet owners, accounting for 46.3% of pet owners, young people, highly educated, high-income people continue to increase, young people and married people have the strongest consumption power, higher requirements for pet food, so high-quality pet food is the future direction of development.

Recently, Inspired Pet Nutrition agency conducted a survey among 1,000 pet owners in the UK: 56% of the respondents said they would rather lower their own diet standards than have their pet's diet affected; Only 22 percent of respondents chose to buy cheaper pet food or replace some of their pet's rations with table food (i.e., leftovers fed to humans).

Therefore, the brand can promote scientific feeding and pay attention to the collocation of nutrition. In the packaging and publicity, it can be emphasized that the addition of 0 grains in pet food can reduce the probability of gastrointestinal allergies in cats and dogs, reduce the burden on the stomach and reduce the probability of pet allergies. You can also add a variety of vitamins and minerals to fully meet the nutrition needed in the pet growth process, scientific collocation, balanced nutrition, so that the pet's diet is more scientific.

store

Storage is related to the quality and freshness of pet food.

Pet packaging dry food more, need to be stored in a cool and ventilated environment, but also pay attention to moisture. Therefore, pet food packaging needs to have good heat sealing performance, and technological improvements can ensure that the packaging can still be completely sealed when the seal is contaminated by dust. It also needs to have excellent break resistance, which can effectively reduce the risk of broken bags in the case of logistics transportation and high falls.

Generally choose multi-layer plastic composite, common including PET/AL/PE, PET/NY/PE, PET/AL/PET/PE, PET/AL/PET/ NY/AL/PE, PET/NY/ Al /RCPP, high temperature dry distillation bag wet food, soft can packaging, etc. In the plastic composite co-extruded film, aluminum foil will be compounded, because the aluminum foil packaging bag has good barrier property.

No matter what kind of material packaging, light weight, easy to carry, environmental protection, it is best to reuse, are its core demands. Good pet food packaging products fully reflect the environmental protection, non-toxic design, these packaging usually with laser perforation, easy to open, carabiners closed or multiple opening and closing sealing chain, one-way exhaust valve, etc. In short, it should be convenient to use, but also to maximize the guarantee that the food does not deteriorate, but also to maximize the satisfaction of the new generation of pet owners who should be convenient, safe, beautiful and environmental protection.